Separate general information from secure information for a better user experience While repeated reports of security vulnerabilities and Google's emphasis on security have many difficulties in converting all of their websites, HTTPS can affect the performance or loading time of web pages. A best practice may be to separate sensitive information from general information. Even finance websites don't have an above-average HTTPS adoption rate. And travel sites looking to boost airline ticket purchases, vacation bookings, and hotel rentals have significantly lower HTTPS encryption rates. By linking to secure sites for transactions, general information does not need to be protected by encryption.

Conclusion Google continues to improve what its search results algorithm is supposed to do: deliver results that really help the user find what they're looking for. Naturally, that means more personalized results that don't follow a one-size-fits-all formula. In Shadow Making order to appear in top search results, businesses need to evaluate widely accepted ranking factors in light of their audience. Instead of ticking the boxes of ranking factors, it is important to ask yourself if these elements really serve the usefulness of the website for consumers and users. Google's priority is to prioritize user experience, and websites that demonstrate this will be chosen for search results.

The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. Home page Articles SEO SEO Ranking Factors for 4 Industry Industries and What They Mean for Local Businesses SEO ranking factors for 4 industries and what they mean for local businesses Posted: 2020-11-18 SEO for local businesses has undergone a number of changes. First, local businesses needed to understand Google's algorithm for their websites to appear in search results. Next are local search ranking factors which emphasize location-based factors.