The answer is no. Social media marketing is the branch of marketing that deals with generating visibility on social media. So what is social selling? Sometimes we hear that it is a branch of web marketing that develops sales strategies through social media, but this is an imprecise definition anyway. Let's do some clarity. Social selling can be considered a branch of web marketing that aims to: Approach prospects with minimally invasive techniques (avoiding, for example, the infamous cold calls ) Engage with prospects via social media Publish valuable.
Relevant content with prospect requests Let's start from mobile number list the assumption that selling has always been a social activity : it involves interactions between individuals, the ability to dialogue, listen, empathy and much more. With the advent of the web, social media represent the privileged meeting ground between company and customers. The goal of social selling is not to sell , except indirectly. It is rather to create an image of brand credibility and authority , on which to base any future sales prospects. No more unexpected visits from the seller, annoying phone calls intrusive emails.
Interruption marketing has long ceased to be persuasive, if it ever was. We live in an age where we are constantly bombarded and interrupted by stimuli and distractions of various kinds. If billboards go increasingly unnoticed, it is because cities are literally covered with them. It's time to approach the customer in a different way, to fully exploit the potential of the communication channels created by digital transformation. "The objective of social selling is not to sell, except indirectly. It is rather to create an image of brand credibility and authority, on which to base any future sales prospects." Boggi-round-BN(2) Francesco BoggiSocial Media Specialist Back to index Streamline the customer journey with social selling To understand how social selling can.