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Did the authors of the study disavow their own conclusions? Interestingly, while the authors of the study first say that shared hosting “can actually have Banner Design a detrimental effect on organic performance and rankings,” they actually disavow the bold claims in a following paragraph stating: "It's important to note that these results do not show what effect the type of Banner Design hosting you use when setting up a website would have in an actual SERP for a keyword with real competitors." What's going on, right? First they say cheap shared hosting “in fact” can have a bad effect, then they say the results “do not show what effect” hosting will have on actual search results. Looks Banner Design like they are trying to sound the alarm that “cheap hosting” can ruin your rankings while also saying, maybe not. Report advantages of dedicated server and IP address Then, in a following paragraph, they apparently contradict themselves again by claiming that the study "
Shows the effect of the type of hosting you use " by writing: “Hosting your website on a dedicated server and IP address has many benefits and now, according to experience data, higher ranking in the SERPs could very well be one of them. » Advertising Continue Banner Design reading below SEO research writers cover their statements with words like “might very well,” which makes the statements less conclusive. Claims that shared hosting “may in fact have a detrimental effect” on rankings and in a follow-up paragraph that the study “results do not show what effect” shared hosting Banner Design will have on “actual SERPs” seem contradictory.