An the debate will continue around the duality and complementarity between them.Facebook has a measurement system in place that any social media agency should use to gauge the scale of their campaign. This tool allows you to create 2 groups of people: the first is a test group that sees the ad, the second is not exposed to it. This helps to understand if the conversion rate is related to the advertising campaign. How to properly use this tool for maximum efficiency? Planning Planning is the best way to get valuable data and insights that can then be used to improve your Facebook ad campaigns.
The first step to take is to determine the objectives of your advertising very precisely. In other words, what are the specific actions you want to take and what is their fax list role in the overall strategy of the development of your business or your online activity? conversion Studies have found a wide range of conversion results. E-commerce customers tend to measure the actions themselves, namely visits, registrations and purchases. Wireless telephone operators want to measure the different alternatives offered by the operator. Travel customers measure visits relative to a specific location. With proper planning, all of these scenarios can be measured via reports given by the lift converter.
Before you start your campaign, you should work with your media partner to get the specific data you need to better direct your tasks, efforts and campaign. Open attribution window In a Facebook ad campaign, your ad is exposed to a lot of people, even if your target audience is only a small percentage. It then becomes difficult to measure the impact of your campaign without tracking a cookie. This Facebook tool identifies the sectors where your target customers are located that can give additional value to your marketing strategy.