It's no mystery that the traditional homebuyer's journey is vastly different today than it was 10 or 20 years ago. Back then, those looking for a new home typically had to walk into a real estate agent's office, fill out tons of paperwork, flip through marketing packets, and accompany real estate agents as they saw available properties in different neighborhoods. These days, potential buyers search for listings online before even contacting a real estate agent. According to the National Association of Realtors, 52% of home buyers first turned to the internet to find their new home, nearly double the number of buyers who went through a traditional real estate agent. With this change, today's real estate agents must use real estate digital marketing to capture leads. This marketing requires more than just setting up a Facebook page. With potential buyers in many places online, real estate agents need a mix of channels to win leads and generate more sales. Knowing which digital marketing strategies to use — and, more importantly, how to implement them effectively in your business — is critical to your success.
Create landing pages to Employee Email Database generate more leads Not to be confused with a landing page, a landing page is a webpage with the sole purpose of converting visitors – in this case, potential buyers – into leads. Whether you're showcasing a property or offering a promotion to new customers, landing pages work by providing easy value offers to visitors in exchange for their contact information. If you're listing a property, you can offer "exclusive details" on a listing or provide a free appraisal for people looking to sell their home. When used with pay-per-click (PPC) advertising, landing pages are particularly effective. Google and Facebook ads, for example, allow you to target your ads to geographic locations and demographics with pinpoint precision, meaning you can reach the audiences most likely to be interested in what you have to offer. to offer. Imagine a young couple looking to buy a home in a family neighborhood in Denver, Colorado. How do they find a neighborhood that suits them?
They quickly do their search online, where they find a Google ad from Love Your Hood:RE SERP Example The ad takes them to a simple landing page offering a free, downloadable neighborhood guide in exchange for their contact information. Sample RE Guide Source: Love Your Hood They entered their information for the guide, allowing Love Your Hood and other realtors to contact them in the future. And just like that, by providing value, this combination of targeted ads and landing pages resulted in a qualified lead. The possibilities for real estate landing pages are endless, and they're relatively easy to set up using landing page software and templates from Unbounce, Instapage, and Leadpages. Combined with targeted PPC ads, landing pages make lead generation simple, streamlined, and highly effective. Related: 8 Examples of Real Estate Landing Pages and Why They Convert Start a referral program Setting up a referral program for your real estate business can help you attract highly qualified leads, while meeting potential buyers on their preferred online marketing channels. Why should a real estate agent consider setting up a referral program?