By automating responses, you can scale personalized communication and reach more people with the right message. But when do you need to take serious action to build one? And where to start a marketing strategy? Obvious Use Cases for Facebook Bots To give an idea of the possibilities of Messenger bots, I want to highlight two of the strongest from a user experience perspective. News updates with TechCrunch techcrunch-messenger-bot Not the oldest editing bot, but in my opinion the best. The TechCrunch Messenger bot offers readers updates on selected topics that interest them in a very personalized way. After introducing yourself, you can type in any topic and the bot renders a selection of three stories before asking if you want to subscribe.
It's an ideal example of how publishers fax list can get subscribers and send content directly to them without having to compete with newsfeed algorithms. Advertising Continue reading below To put the usability of the TechCrunch chatbot into perspective, play with Facebook bots from CNN, The Wall Street Journal, and Bloomberg. The results? TechCrunch revealed on the Messenger Blog “Since launch, we have seen tremendous growth in active user sessions. Without sharing too much data, I can say that within a few months I expect it to rival the current monthly session numbers we get from our TechCrunch app. » Conversational commerce with 1-800-Flowers 1800 flower messenger bot 1-800-Flowers is the best known email bot, started at F8 by Mark Zuckerberg himself.
Which Danny Sullivan sent her flowers for using the bot, much to my amusement. And by all reports, it works pretty well. With Forbes gushing “I'd rather use the bot than try to order flowers from their website. It's quick and easy without the 30 steps required to complete a purchase. I go on to say, "In its next generation, I expect 1-800-Flowers to ping me on special occasions, automatically send Facebook messages to the recipient, and notify me on Facebook that the flowers have been delivered. The combined digital and physical experience will up the game in the flower delivery industry.” Conversational commerce makes a lot of sense. . Rather than having to navigate through a tree of categories; bots can (with permission) access your name, address, and payment information stored in Messenger, enabling one-click payment.